FutureDeluxe completes follow-on investment in Tendril

Queen’s Park Equity (“QPE”) is delighted to announce that FutureDeluxe has completed the complementary follow-on investment in Tendril, a global creative studio which uses design, animation, and technology to tell transformational stories for the world’s leading organisations. The two businesses will come together under a new group, Forever.

Based in Toronto and with a studio in São Paolo, Tendril creates digital assets for some of the world’s leading brands. Both businesses share a common vision and commitment to quality, exemplified by Tendril’s NPS score of +75 for blue chip customers including Microsoft, Nike, Hublot and ESPN. The group will look to broaden their global client offering by bridging the talents and vision of both FutureDeluxe and Tendril studios with locations in the UK, US, Canada, Brazil and Australia. The enlarged group will continue to operate at the premium segment of the market and will look to capitalise on this position.

Kate Bate, former CEO of Tendril and now COO of the combined group, said: “We aim to bridge the talent and vision of our studios to elevate one another, so that we can achieve things that would have been impossible to do on our own.”

James Callahan, CEO and co-founder of FutureDeluxe, said: “We plan to continue growing our community of world class collaborators, adding skill sets that complement, yet reach beyond what we currently have.”

Jose Rodriguez, co-Managing Partner of QPE added: “This investment expands the group’s geographic footprint, adds to the already high-quality client base and brings together two exceptionally talented creative and management teams.”

QPE, which supported the MBO of FutureDeluxe in February 2022, is currently investing its £202m Fund I. QPE is focused on providing capital and expertise to high-quality, entrepreneur-led businesses within the Education, Health & Pharma and Technology Services sectors, with an ambition to accelerate their growth.