Sagacity completes follow-on investment in REaD Group

Queen’s Park Equity (“QPE”) is delighted to announce that partner firm Sagacity has completed its follow-on investment in REaD Group, the award-winning data marketing and insight agency. The transaction gives both firms clients a one-stop-shop for clean, accurate and compliant data with deep insights.

Sagacity will now provide an intelligently informed customer lifecycle proposition which starts from customer prospecting and marketing to customer management, billing, collections and retention over the lifetime of the customer and beyond. Clients will unlock new levels of profitability, identify and plug revenue leaks, acquire the right types of customers, and strengthen customer bonds and brand reputation.

Anita Dougall, Co-Founder and CEO of Sagacity commented: “This is a strategic, growth investment that will shape the future direction of the company. REaD has experienced impressive growth and we can see that’s down to the quality of the data insights the team uncover. By combining our strengths, we can unlock the power of data and deliver something special.”

Jon Cano-Lopez, CEO of REaD Group added: “Today marks another period of growth as REaD Group joins Sagacity which will create one single unique data business, offering first-class business platforms, unparalleled data, artificial intelligence, proprietary software and seamless API connectivity.”

Kajen Mohanadas, QPE added: “We’re excited to be supporting the bringing together of two complementary businesses, utilising data to unlock substantial return on investments for their blue-chip client bases. The combination creates a unique value accretive end to end offering as exhibited by strong NPS scores and underpinned by substantial industry experience, a consultative approach and a technology core.”